THIS IS BERNTZONBYLUND

BerntzonBylund is a highly result-focused strategic advertising agency. We take a long-term brand perspective in everything we do, so every initiative strengthens or builds a position, while simultaneously generating results. Our projects integrate visual identity, tonality, creativity and messaging, as well as specific activities, so that they work powerfully together. Our work is channel and platform independent. What we always focus on is the end-target group. One of our key strengths is our ability to work throughout an entire process from analysis and strategic development to implementation. We have a hypothesis-driven and iterative approach, and we are able to quickly adapt from strategy to activity and refine and develop concepts and ideas. We have our own production department, as well as film production and web production studios in-house: everything to ensure outstanding service and effective project management. Together with our sister agencies, Mindmakers PR, Socialminds and Wonderland Event, our team is 32 strong. Today, we work with a large number of clients in Sweden, the rest of the Nordics, and further afield. We have extensive experience from a wide variety of sectors and projects for, among others: Burger King, Sandvik Mining, Rejlers Ingenjörer, Schibsted Media Group etc.

WE DEVELOP BRAND CONCEPTS THAT DELIVER RESULTS

We know that strong brands and effective communication make a difference – a big difference. They can change perceptions, increase sales and create stronger internal cultures within organisations. To succeed, you have to be honest and define the challenges you face. We attach great importance to planning and the insights of target groups. When we’re happy with what needs to be done, we have an extensive toolbox from which we can create the best possible mix of activities for a given project, and throughout an entire project process, from brand strategy, visual identity, conceptualisation to campaigns online, on TV, social media and PR.

AGENCY OF THE YEAR

BerntzonBylund has been ranked as one of Swedens top-agencies for a number of years. And the last two years we have won. Agency of the Year is based on interviews with swedish Marketing directors who are asked to rate a number of ciriterias, such as strategic skills, creativity, service, pricing etc. The survey is handled by analyze company Regi in cooperation with swedish daily business magazine Dagends Industri.

Our rankings:

2016/17: 2nd place (category 15-25 MSEK)
2015: Winner (category 15-25 MSEK)
2014: Winner (category 15-25 MSEK)
2013: 4th place (category 25-50 MSEK)
2012: 2nd place (category 15-25 MSEK)
2010: 4th place (category 8-14 MSEK)

(Categories are based on agency fees)

Lanseringen av Sveriges nya nationalarena

Uppdragsgivare: Friends Arena

När Sveriges nya nationalarena skulle lanseras under namnet Friends Arena fick BerntzonBylund uppdraget att sköta all kommunikation tillsammans med systerföretaget Mindmakers PR. Utifrån ett nytt grundläggande och genomgående koncept rullades detta ut i TV, print, DR, webb, radio, sociala media och PR.

UTMANING
På en arena av denna dignitet är det förstås i hög grad evenemangen och artisterna som drar publik, men kampen om arenabesökarna är stor och det är viktigt att skapa en tydlig position och särskiljning. Inte minst när det gäller långsiktiga affärspartners samt inte minst de kunder som ska abonnera på stolar eller loger.

LÖSNING
Genom devisen ”De stora ögonblickens arena” skapades en plattform för all kommunikation och ett starkt löfte kring Friends Arena – ”det är här framtidens mest spännande ögonblick kommer att äga rum”. Varje nytt evenemang blir förstås ett nytt ögonblick som man inte får missa. Och den som skaffar ett abonnemang säkrar sin plats på de stora ögonblickens arena.

REKLAMFILM:


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berntzonbylund
Birger Jarlsgatan 37
111 45 Stockholm
Tel: +46 8 410 067 00