H&M : WE LOVE HORSES COLLECTION
To launch the We Love Horses collection, we created and developed an extensive campaign with a strong graphic identity. Video, outdoor, Pop-Up store, and social media activations drove the target audience to H&M’s online shop.
The campaign was launched successfully during Sweden’s largest equestrian event – the Sweden International Horse Show – where the Pop-Up store became the center of attention. In just a couple of days the collection was completely sold out.