H&M : WE LOVE HORSES

“H&M – We Love Horses” are the official sponsor of the Riders Masters Cup in New York where the best Equestrian riders from Europe and the United States go head-to-head. We developed the creative concept and a visual campaign identity for the sponsorship with videos, ads, editorials, a series of social media- and digital content, and even a show jumping fence – all under the brand promise: For the love of fashion and horses.