KungSängen : A Brand New Start
Late autumn 2016 we initiated the rebranding of bed producer KungSängen. With a new branding platform we have gradually transformed KungSängen from a being ”bed manufacturer with shops” to a “quality boutique network furnishing peoples bedrooms”. In stead of telling people “good night” we want to help people meet the morning with new energy.
The makeover includes a new brand platform, new visual identity, communication concept with commercials and radio together with a gradual makeover of the digital precense.