mySafety : Identity theft

The number of ID-thefts, online crime and abuse is increasing dramatically. Insurance company mySafety is a quite young insurance company, focusing on this area. However, with the number of crimes increasing, the competition is growing stronger and it’s time for mySafety to strengthen their position and raise their awareness, both in Sweden and on the Nordic market.

Our assignment was to develop a clear and strong position, as well as a brand strategy and promise. We developed a new and distinguished design, in line with a brand new communication concept: ”Insurance For A Digital World”. Presenting a modern and customer focused digital brand.

This was the first major campaign for the new communication concept with focus on keeping the position as market leader and introduce an updated and more relevant product. Our strategy was to choose a 360 approach for the media with outdoor, print, radio, digital and social media ads.