Porsche : Panamera Sport Turismo Launch

Following the success of the Panamera, Porsche launched Panamera Sport Turismo, a really sporty family car with more room for both people and luggage. We created an evolutionary campaign built on the previous communication platform, for the Panamera. “Courage Changes everything. Again”, was the theme that was part of everything we created for the launch; from VIP-Events and The Nation Wide Launch Event to print advertising, online and social media.