ZONE X padel tournament.

Skruf’s new brand – the nicotine pouches ZONE X – set up a padel tournament in Stockholm and Gothenburg to increase brand awareness among generation Z.

Our mission in relation to the event? Everything social! We produced paid social ads before the event as a call to sign up for the event as well as organic posts after the event. The ads had a total reach of 64 000 and almost 1 000 clicks during the campaign period of four weeks. The turnout? In both cities together, over 230 padel-enthusiasts showed up!