Client: H&M – We Love Horses

Team H&M – The world’s most fashionable equestrian team! H&M has run equestrian sponsorships since 1996, and are communicating their support through the H&M We Love Horses social platform (Instagram, Facebook, YouTube). Peder Fredricson, Malin Baryard Johnsson, together with the Belgian twins Olivier and Nicola Philippearts, make up Team H&M We Love Horses. For the love of fashion and horses.

Concept, photography, retouching, film, design, social.

Riders Masters Cup.

“H&M – We Love Horses” are the official sponsor of the Riders Masters Cup in New York (where the best Equestrian riders from Europe and the United States go head-to-head). Together with “H&M – We Love Horses” we developed a creative concept and a visual campaign identity for the sponsorship. We produced a series of SoMe-Posts, digital content, videos, ads, editorials and even a show jumping fence – all under the brand promise: For the love of fashion and horses.

Collection launch.

We’re fortunate for the third year in a row to launch the We Love Horses collection. This time we created and developed an extensive campaign with a strong graphic identity. Video, outdoor, Pop-Up store, and social media activations drove the target audience to H&M’s online shop. The campaign was launched successfully during Sweden’s largest equestrian event – the Sweden International Horse Show – where the Pop-Up store became the center of attention. In just a couple of days the collection was completely sold out.


Whether in a studio, on location or walking through the center of Stockholm with horses, our in-house or trusted photographers always deliver top end fashion images to showcase lifestyle & product..