Three in a row – building loyalty for Circle K.
Building loyalty in the convenience and gas station industry is a constant challenge where users often choose the option that is closest or “along the way”. Circle K has a long track record of successfully building loyalty around it’s customer club Circle K EXTRA, but wanted to make an extra investment and give something back to returning customers.
With the “Three-in-a-row” campaign, Circle K found a straightforward and easy way to reach out with the message – a competition where all members who refueled at Circle K three times during the campaign period participated. The prize, in collaboration with Skistar, was 30 trips to the Swedish mountains for an entire family.
With a brand recognition of 73% after the conclusion of the campaign, there was also no doubt that the campaign hit the mark.