Wella Professionals is the largest company for haircare products within the Nordic countries. For almost three years we have together with Wella Professionals created integrated digital campaigns – both on social media and with live events. The collaboration took off with #prideinmyhair as a digital activation in relation to Stockholm Pride. We have continued working closely with Wella Professionals for other digital campaigns – regarding e-commerce, social media activations and influencer marketing.
Concept, photography, retouching, film, design, social.
As a part of Wella Professional – Sebastian Professional is a high-quality haircare product series used by professional hairdressers. Our mission? Produce a digital campaign to increase brand and product awareness and to generate conversions through paid social ads. We produced images under tagline #rulesdontapply for the e-commerce site and for paid social media ads. We also created an influencer activation on social media with three high profile influencers. For one of the influencers, we produced an IGTV in the Wella Professional hair studio.
It’s all in
This digital campaign intended to promote different hair colors in the Wella Professional color series. The campaign aimed to increase brand awareness and build the Wella Nordic community. We created an AR-filter as a social media activation where the user could try the different hair colors on Instagram. The filter was recorded over 50 000 times – which highly surpassed our KPI of 2000 recordings! We also activated an influencer marketing campaign where all the eight influencers got a color makeover in the Wella Professional hair studio.