Samsung’s brand challenge is to appeal to and engage Gen Z in the Nordics. Another challenge that Samsung has identified is that only 33% of Gen Z are aware that Samsung is from South Korea, which Samsung Nordics wanted to change. With this in mind, we identified that South Korean popular culture is a strong current trend within Gen Z – where we find an opportunity to catch the attention of the younger generation. So, we decide to create the Nordic Korean-inspired competition Samsung Seoul Searching!
Team H&M – The world’s most fashionable equestrian team! H&M has run equestrian sponsorships since 1996, and are communicating their support through the H&M We Love Horses social platform (Instagram, Facebook, YouTube). Peder Fredricson, Malin Baryard Johnsson, together with the Belgian twins Olivier and Nicola Philippearts, make up Team H&M We Love Horses. For the love of fashion and horses.
Circle K is one of the most widely recognized brands in the world, known for quality products and great customer service. We help Circle K with everything from strategy and brand campaigns to PR, and activation on TikTok, Instagram and other social media platforms. Together we’re on a journey heading towards the future…