AFTONBLADET PLUS : RELAUNCHING ONLINE SUBSCRIPTIONS

Aftonbladet is Swedens largest news outlet – internationally renowned for their success within online subscriptions. After updating the UI/UX experience Aftonbladet turned to BerntzonBylund to rebrand and create a new visual identity as well as a campaign concept focusing on online. One of the challenges was to create a new logo making a seamless connection from article to call-to-action as well as connecting both Aftonbladet and Sportbladet – and finally making a clear identity statement in the creatives.