Karlatornet : A Truly Unique High rise
The Nordic region’s tallest building – a prestige project that we developed from its inception together with our client Serneke. Names, fonts, design and photographic style were the building blocks that we created. Based on these, we constructed a website that generated awareness, built the brand, and produced expressions of interest for follow-up.
We developed prospectuses, films, online and print advertising in GöteborgsPosten, exhibition and sales materials, and more. The next step is to create communication content for the highly desirable apartments right at the top of the tower… some 250 metres above sea level.