Wallenstam : Umami Park
How do you create curiosity and interest in a suburb with an undeserving reputation and location unfamiliar to many people?
In our communication work related to the large project in Hallonbergen by Wallenstam, our strategy was to base our ideas on a number of trends. Food, community, anti-minimalism, flexibility and closeness to the nature were some of the ingredients in the new Umami Park. The name, Umami, was used after being the name of the fifth flavor, the flavor that raises all other flavors.
The project includes everything from a communication strategy to design concept, webb, social media, PR and event. Our main communication has been focused on 4 spectacular events within art, fashion, food and music where the famous chef Marcus Samuelsson and musician Oskar Linnros were two of the main acts.